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Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, "change the world" through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that rakes in billions in profits, making Brin and Page the wealthiest young men in America. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and culture of innovation enabled a search engine to shake up Madison Avenue and Wall Street, scoop up YouTube, and battle Microsoft at every turn. Not afraid of controversy, Google is expanding in Communist China and quietly working on a searchable genetic database, initiatives that test the founders' guiding mantra: DON'T BE EVIL.

Learn how to * Establish your optimal mobile test and launch strategy* Create tests that reflect your customers, data networks, devices, and business models* Choose and implement the best Android and iOS testing tools* Automate testing while ensuring comprehensive coverage* Master both functional and nonfunctional approaches to testing* Address mobile's rapid release cycles* Test on emulators, simulators, and actual devices* Test native, hybrid, and Web mobile apps* Gain value from crowd and cloud testing (and understand their limitations)* Test database access and local storage* Drive value from testing throughout your app lifecycle* Start testing wearables, connected homes/cars, and Internet of Things devices Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and technology have changed, and collaboration is now the key to success on all sides. The Collaborative Sale guides sales professionals toward alignment with buyers, by helping them overcome their problems and challenges, and creating value. From building a robust opportunity pipeline and predicting future revenues to mastering the nuances of buyer conversations, the book contains the information sales professionals need to remain relevant in today's sales environment. Buyers have become more informed The Google Story: For Google's 10th Birthday ebook pdf and more empowered. As a result, most sellers now enter the buying process at a much later stage than the traditional norm. The rise of information access has given buyers more control over their purchases than ever before, and sellers must adapt to survive. The Collaborative Sale provides a roadmap for adapting through sales collaboration, detailing the foundations, personae, and reality of the new marketplace.

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Author: David A Vise
Number of Pages: 330 pages
Published Date: 30 Sep 2008
Publisher: Bantam Doubleday Dell Publishing Group Inc
Publication Country: New York, United States
Language: English
ISBN: 9780385342735
Download Link: Click Here
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